Description
The Second Edition of this popular classroom volume includes boxed inserts that offer suggestions to aid in the research process, material on how to use observation and narratives with the ethnosemantic approach, an emphasis on how to find cultural themes and adaptive challenges by analyzing ethnographic field data, and extensive strategies for writing the final ethnographic paper. It also presents a comprehensive treatment of ethical responsibilities as well as a discussion of the significance of ethnographic research and its applications in the workplace.
“A worthy successor to the first edition. The expanded section on method is excellent—very grounded and operationalized, thus very accessible for students. The sample ethnographies look interesting enough that it will be easy to get the students to read them.” — J. H. Holland, Hobart-William Smith Colleges
“Good and much-needed update to an extremely valuable learning tool for those new to ethnography. The student ethnographies are excellent examples of how relevant this methodology is to understanding the world around us in all its complexities. The additional materials, including boxed inserts, add to the discovery process.” — Cynthia Vanda, University of Pittsburgh
“Great book at a great price!” — Paul D. Starr, Auburn University
“My students loved it. They appreciated the ethnographic vignettes for its quick look at the finished product of qualitative research.” — Mary Ann Pitman, University of Cincinnati
1. Culture and Ethnography
2. Microcultures
3. Cultural Informants
4. Discovering Folk Terms
5. Discovering Taxonomic Structure
6. Discovering Meaning
7. Ethnographic Detail and Cultural Focus
8. Cultural Themes and Cultural Adaptation
9. Writing and Using Ethnography
Part II. STUDENT ETHNOGRAPHIES
• Getting the Truth: The Police Detective and the Art of Interviewing (Cole Akeson)
• Juicing Their Way to the Top: Ethnography of a Tattoo Shop (Jennifer Boehlke)
• No Money, No Honey: An Ethnography of Exotic Dancers (Melissa Cowell)
• Where Did Time Go?: A Look into a Jesuit Pastor’s Struggle with Time (Meghan Greeley)
• “Alice in Wonderland”: The Culture of a Neighborhood Flower Shop (Sana Haque)
• Dealing with Dickheads: An Ethnography of a Nightclub Staff Member (John Hoch)
• Ethnography of a Legal Secretary (Jordan Pender)
• Coping with Stress: An Ethnography of Firefighters (Alex Rubenstein)
• The Modern Pest Control Revolution (Byron Thayer)
• Catching Babies: An Ethnography of a Licensed, Traditional Midwife (Natasha Winegar)




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