Beierlein et al., Principles of Agribusiness Management

Beierlein et al., Principles of Agribusiness Management

$82.95

Sixth Edition
James G. Beierlein, Mark W. Jenner, Kenneth C. Schneeberger, Donald D. Osburn
SKU: 52243 Category:

Description

For over 40 years Principles of Agribusiness Management has provided students with the vital tools necessary to achieve success in an increasingly global agribusiness industry. New coauthor Mark Jenner builds on James Beierlein’s legacy with a step-by-step approach that focuses on a foundation of enduring principles and a common unifying theme for empowering profitable agribusinesses. In conjunction with describing growing market sectors and technologies, the authors emphasize the application of practical skills in business management, marketing, demand analysis, forecasting, production and operations, finance, and leadership. The sixth edition includes powerful and provocative learning tools that facilitate in-class discussion, develop management skills, and explore key topics affecting the agribusiness industry.

 

Table of Contents
Part I. INTRODUCTION TO THE BUSINESS OF AGRICULTURE
1. The Agribusiness Industry
2. The Agribusiness Manager

 

Part II. THE PLANNING FUNCTION
3. Racing to Serve Customers I: Theory and Role of Marketing
4. Racing to Serve Customers II: Applications in Market Management
5. Planning the Business
6. Staying Competitive
7. Forecasting
8. Budgeting

Part III. THE ORGANIZING FUNCTION
9. Organizing for Success
10. Choosing a Legal Structure

Part IV. THE CONTROLLING FUNCTION
11. Managing Production and Operations Decisions
12. Production and Inventory Management
13. Introduction of Basic Accounting Documents
14. Business Evaluation and Control Using Accounting Information
15. Capital Budgeting I: Principles and Procedures
16. Capital Budgeting II: Applications

Part V. THE DIRECTING FUNCTION
17. Human Resource Leadership
18. Human Resource Management: Staffing
19. Personal Selling
20. Developing an Intentional Approach to Agribusiness

Appendix: Tables Used in Capital Budgeting Decisions
Glossary

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